Odile
Timeframe: 4 Weeks
Role: Poster Designer, Product Designer
Software: Adobe Illustrator, Adobe Photoshop
The Challenge
A new ballet from the NYCBallet called Odile: A Contemporary Twist on Swan Lake is coming. Swan Lake is the most performed ballet in the world but there has never been a ballet telling Odile’s side of the story. NYCBallet is fixing this. A poster series to advertise the show needs to reflect the ballets narrative.
The Solution
A 3-part poster series illustrating the narrative of the new show. In the ballet, Odile goes from being boxed in by her father's controlling nature, to having some hope when she meets the Prince, and finally free and in control of her own destiny at the end. Using photography and typography in a different way for each poster, a dynamic and cohesive system was created to advertise the show.
The Solution
Any good show has a fun and cohesive set of merchandise for viewers to buy to further market the performance. I designed t-shirts, sweatshirts, stickers, and tote bags to do just that.
