Melo
Timeframe: 3 Weeks
Role: Package Designer
Software: Adobe Illustrator, Adobe Lightroom
The Challenge
Kava cocktail bars have started popping up all over the U.S. but what if I want to enjoy kava at the beach? At home? With 41% of Americans trying to drink less alcohol, the non-alcoholic beverage industry surpassed 11 billion dollars in 2022. So let’s get canned kava cocktails on the market!
The Solution
Three flavors of MELO Kava Cocktails: Kavarita, Kavapolitan, and Pina Kavada
To bring this culturally significant Fijian drink to an American market, I wanted to create a fun package design while still honoring where the drink comes from. To do this, I made a system of icons inspired by Fijian art used on the front of the cans and symbolizing each ingredient in the drink.
The Solution
An Instagram presence is vital for a new beverage company coming onto the market. Content like Tom Hanks holding MELO creates an uplifting and playful brand tone. MELO doesn’t take itself too seriously.
